Market sizing for local businesses

Every number you need to pick a market.

Demand in dollars. Competitors with names. A score and a verdict. Try the demo below, then run your own city.

Free for your first city. Built on US Census, federal registry and Google search data.

Try a scan.

Pick a market. The report updates with its numbers.

Boise, ID - Orthodontics 62Viable
Whole market$13.8M/yr
Searched online$2.9M/yr
One ranked site$186k/yr
9 businesses 18 providers 1,800 searches/mo live example

See what is inside.

Five parts of every report. Click through them.

Three checks make the score. Each one is a number you can verify, not a feeling.

Too few providers?7 / 35
Real search demand?25 / 35
Room for one more?30 / 30

Red is weak, blue is fair, green is strong. 70+ total means enter. Under 35 means walk away. Hover any number in the real app for a plain-English note on what it means.

No black box. The whole-market number is one visible equation:

32,500kids 8-17 × 5.5%start each yr × 1.4adult uplift × $5,500avg case = $13.8Mper year

Every input says where it came from: live city data, industry constant, or assumption. Challenge any of them.

BusinessRatingReviewsSince
Alexander Hoffman Orthodontics4.21432022
Treasure Valley Braces4.83012014
Boise Smile Studio3.6582019

Names and dates are live registry data. A low rating with high reviews in a dense zone is your opening. Ratings shown here are examples.

the gap

Real neighborhoods, real pins, real road counts. The dashed ring is the densest zone with no competitor inside. Toggle the layers above.

When is the area actually busy? Hourly foot traffic from Google data, averaged across the market:

This market peaks 3 to 6pm: school pickup hours. That decides your ad schedule and your front-desk staffing. Example data shown.

Everything a scan gives you.

hover the rings

Three dollar numbers

Whole market, search-reachable, and one-site share. Per year.

Score and verdict

0 to 100 with the cutoffs shown. Enter, or walk away.

Treasure Valley Braces4.8 ★ 301
Hoffman Orthodontics4.2 ★ 143
Boise Smile Studio3.6 ★ 58

Competitor table

Real names and years in market. Hover: the weak one lights up.

Demand map

Customer counts by neighborhood, on real census tracts. Hover: demand shifts.

Traffic counts

Measured vehicles per day on every road. Hover: watch it flow.

Gap finder

The densest zone with no competitor inside, marked on the map.

Busy hours

Foot traffic hour by hour. Hover: the day fills in.

32,500×5.5%×$5,500=$13.8M

Show-the-work math

Every formula visible, every estimate labeled. Hover: it solves.

PDF report coming soon

A branded one-pager you can send to a client or partner.

Honest math, on purpose. Numbers come from the US Census, the federal provider registry, state road data and Google. Estimates are marked as estimates, and you can challenge any input.

Now run your city.

Ten seconds per scan. The first one is free.